Ultima Prestige

The Ultimate

The Ultima Gstaad pushes all the boundaries. It aims high, to rank as one of the finest properties in Switzerland. What do we think about the claim?

At the core of the Ski Boutique philosophy is our belief in the perfect match. There is an ultimate synergy between the guest and their destination, and it is our role to bring the right guest and the right destination together. We make it our business to understand what the most discerning traveller seeks and to meet all their criteria, even those they might not yet have identified. It should seem to happen with the waft of a magic wand.

The Ultima, perhaps?

Your alpine holiday is an enchanted land where all your best dreams turn out to be real and Gstaad certainly looks like the winter wonderland land of your dreams. Genuinely alpine, it breathes style, class, and is deeply traditional and proud of it. Its long history of skiing has been brought up to date with efficient lifts and connections, and yet the horse drawn sleigh ride, snuggled in furs as the clink of harness bells echoes off the snow, will be forever carved into your dreamscape.

Nothing should break the spell. As you arrive at your destination (past the fur coats, into the furthest recess of the wardrobe for those who know their C.S. Lewis), you are not greeted by some over-sized construction with a nod towards alpine design. Instead, you find yourself in front of a perfectly proportioned, quintessential chocolate-box Swiss chalet that nestles comfortably into its environment.

You enter and it is hard to believe your eyes, even though your eyes have witnessed some fabulous places. This is full-on glittering, luxury with added refinement and old school glamour. Every piece of furniture, every tasteful chandelier, has been expertly curated and tastefully assembled with a bit of the alchemist’s wizardry. And it’s not just about the look, it’s about the feel. You adore the ambiance of an exclusive chalet party, its privacy and its camaraderie, and yet a holiday isn’t a holiday without the facilities and meticulous service of a prestigious hotel. The Ultima can summon up both, in harmony.

Your private suite has elegance with the sprinkle of decadence that casts its spell on your holiday. Cavernous bathrooms resplendent in marble of cream and black and adorned with massive mirrors on the walls. Crisp sheets on giant beds bedecked with furry blankets. Glorious views on a world outside that sparkles white with snow, while you are secluded in your palace (that palace that hides discretely behind its chocolate box façade). But in a blink of an eye, you conjure up the service of the perfect boutique hotel, including a welcoming bar where masters of the art concoct creative cocktails for your special delight, and fine dining exquisitely shines the Mediterranean sun on Swiss cuisine.  

And a spa where sorcery happens. Visiting a spa should be like someone has sprinkled you with pixie dust – you feel rejuvenated, energised and deeply relaxed, all at the same time. At the Ultima, Gstaad, in an environment as therapeutic as it is beautiful, you will be healed. Nothing hurts anymore in your mind, in your body, in your heart.

It is by these criteria that we shall judge the claim that Ultima, Gstaad, is up there among the finest of them all. In our (not so humble!) opinion, it depends on what makes your ultimate holiday, and we shall use our special insight, our pixie dust, to ensure that your dreams come true. All that glitters at the Ultima, Gstaad, might not be gold. But you will feel its glow.