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La Folie Douce


“The La Folie Douce has been amazing (people) since 1980”, so they boast on their website. Hyperbole or fact? Well a little of both. I dare say they’ve had their off days, who hasn’t, but it is a fact that in Val d’Isere especially and in several other French ski resorts the La Folie Douce reputation is well earned.

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The La Folie Douce mission statement and core values are for originality, freedom and an undying thirst to “keep it real” with the aim of communicating their message, giving maximum pleasure, developing a lifestyle and sharing the experience. I can vouch for some of that. The La Folie Douce restaurant and bar on the slopes in Val d’Isere has a living backdrop of dancers, divas, DJ’s and fun-seekers of all ages and I’ve been swept up more than once in the intoxicating ambience. It’s a heady mix of high-quality cuisine and high-altitude clubbing. Check out the La Folie Douce vibe yourself in Val d’Isere-Tignes, Meribel-Courchevel, St Gervais-Megeve or Alpe d’Huez and experience the La Folie Douce energy.

Well into their third decade the La Folie Douce brand is thriving and still going strong and now they plan to expand into the hotel industry. The first phase is well underway with a planned establishment slated for opening in Chamonix for the start of the 2018/19 ski season. They’ve certainly picked an iconic venue for their first foray into the hotel sector. The Savoy Hotel will host La Folie Douce in place of the Club Med which has been in residence since 1990. In partnership with Les Hotels Tres Particuliers the new hotel group are aiming to reinvent the hotel industry in France. The official announcement was released this week. The ink has dried on a final signing of the contract between La Folie Douce and the owner of the Le Savoy complex. And to formalise this development, a public information meeting of the project is scheduled on Monday 26th March 2018, at 6:30 p.m. at the Bicentenaire Hall in Chamonix. 

When the complex is up and running there will be two price categories. The universe "La Folie Douce", with refuge atmosphere, fun, high technology for young people and athletes, but also for families, offering rooms with 2, 4 or 6 beds. And the universe “La Douceur Folle”, with luxury services ranging from double rooms to large lofts with spa and wellness access. The restoration will also offer: "La fruitière" cuisine a signature of La Folie Douce, a restaurant with Savoyard specialties and a restaurant Focacceria for rustic Italian cuisine. There are also plans for a Pro Shop/bar with DJ, a children's club, a video games room, swimming pool and of course, an apres ski nightclub open from 5 p.m. to 10 p.m., then inside the rest of the night. The hotel will open all year long, except in November, very traditionally quiet month in Chamonix. The concept Folie Douce Hôtel will be developed in other resorts including La Plagne, Val d'Isere, Serre Chevalier and Avoriaz. Watch this space.