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  • SkiBoutique was launched in Zermatt in 2010

    Your Friends in High Places


BOU.TIQUE

/bôo’ték/

“That feeling you get when you walk into any boutique - excitement, heightened senses, a feeling that you have an increased chance of finding that very special treasure that you're searching for. The comfort in knowing that if you can't find it you can ask the boutique owner, because they know their inventory inside out, they've poured their heart and soul into this labor of love. This is not mainstream, this is not mass market, this is boutique.” 


SAM FRITH /
SKIBOUTIQUE CO-FOUNDER

BORN IN THE MOUNTAINS

PASSION + PURPOSE

Danny Frith / Co-founder
Rebecca Frith SkiBoutique Co-founder
Rebecca Frith / Co-Founder
Sam Frith - SkiBoutique co-founder
Sam Frith / Co-Founder

When stars align

 

Whilst working for L'Oreal Paris in 2009, Rebecca was awarded 'Australian Business Consultant of The Year' and with that gifted an all expenses paid trip to Paris. She embarked on the adventure with her then graphic design husband, Sam. Whilst over in Europe the pair headed over to the mountains to visit Sam's brother, Danny, who'd been living and working in Zermatt for the previous 3 years. It was during this week long trip in the summer of 2010 that SkiBoutique was born.

Danny and Sam hail from a family of creators with a successful music producer as a father and a talented seamstress as a mum. As young children they traveled Europe extensively and were always encouraged to have broad horizons by their parents. Growing up they recall through their upbringing that a large emphasis was placed on seeking out a path in life that yielded a passion and a love for what they were doing.

This pursuit of passion led Danny to a degree in Tourism Management and a subsequent career in the mountains, where he has worked and lived for the past 8 years, gathering a wealth of expertise and an elect list of contacts. Danny is an expert on the luxury ski industry and is a regular contributor to the prominent luxury travel resource, Just Luxe.

Sam's Journey resulted in a degree in Graphic Design and took him half way around the world to Australia. Sam is an expert on luxury branding and identity design and prior to the launch of SkiBoutique had worked with some of the worlds leading design studios, with many personal works published in print and online. In 2011 Sam consulted for Sydney City Council as an Art Director in a role where he was responsible for the re-vamp of their entire corporate identity across all media and channels. In this interview Sam talks to Real-business's Jack Flanagan about the importance of SkiBoutique's brand power. 

This isn't however a story of passion alone, which will only take you so far. Rebecca, was born into a family of doers in country NSW, Australia, and her father was and still is a very successful local entrepreneur in his own right. Rebecca was taught the power of purpose from a very young age and witnessed first hand the possibility of making something from nothing through sheer hard work and application. Rebecca also has a wealth of experience working as a luxury business consultant and is a regular contributor on one of the webs most popular luxury travel blogs.

Rebecca's innate sense of purpose and entrepenurial spirit combined with the Frith brothers passion and skill sets was to yield one of the industries most exciting and fastest growing brands.


FRIENDS IN HIGH PLACES

CHECK IN AS GUESTS, CHECK OUT AS FRIENDS

SkiBoutique HQ sits 1620m above sea level in one of the world's most iconic ski resorts, Zermatt. We live in the mountains and we're perfectly placed to connect you with the best that they have to offer. Our service is very personal, if we wouldn't share it with our family and friends, then we won't share it with you.

SkiBoutique's Core Values:
  • PASSION & PURPOSE
  • BUILD AND NURTURE GREAT RELATIONSHIPS
  • DEDICATION TO AMAZING SERVICE
  • BUILD A POSITIVE TEAM & A FAMILY SPIRIT
  • DO WHAT WE LOVE, LOVE WHAT WE DO
  • QUALITY IN EVERYTHING WE DO